Digital Marketing Course
In this course, you will learn how to facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing.
Overview
At the end of this course, you should be able to define all marketing activities that use electronic devices connected to the internet to engage with customers, conduct competitor analysis, analyze web activities and design innovative internet-enabled business models that works for B2B and B2C.
100% Online
PDUs Available
Relevant Skills
Professional Support
What you will learn in this course
- Module One: Getting Started
- Module Two: What is Marketing?
- Module Three: Common Marketing Types (I)
- Module Four: Common Marketing Types (II)
- Module Five: The Marketing Mix
- Module Six: Communicating the Right Way
- Module Seven: Customer Communications
- Module Eight: Marketing Goals
- Module Nine: The Marketing Funnel
- Module Ten: Marketing Mistakes (I)
- Module Eleven: Marketing Mistakes (II)
- Module Twelve: Wrapping Up
- Module Thirteen: Practical Case Study (Available for Facilitator Assisted Mode Only)
Course Features
Downloadable Training resources
Gain access to downloadable training materials
Assessments
Get access to practice questions that will help solidify your knowledge
Videos
Engage with quality explanatory videos
Chat Forum
Join fellow professionals in discussing ideas and views on relevant topics
Professional Development Units
Get PDUs and CDUs to maintain your PMI and IIBA professional credentials
Capstone Activity
Crystalize your knowledge with a real capstone project
Certificate
Share your achievement with your friends, family and colleagues
100% Online
Learn from anywhere at your own convivence
30 Days Access
Learn and relearn at your own pace within 30 days
Online Self paced
Learn from the comfort of your home or office-
Learn relevant skills at the comfort of your home or office
Facilitator Assisted
Learn from the comfort of your home or office-
Get more from this course with a capstone activity reviewed by a live facilitator